A strong corporate communications strategy can make a difference when it comes to productivity, employee experience, brand awareness, and employee retention. It’s how leadership communicates with employees, how team members communicate with managers, how customers interact with your business, and how your entire organization stays aligned. Corporate communications strategy can also be one of the areas in which companies struggle the most.
Whenever you implement a new type of software, it may take some time to get started. But with a thoughtful list of goals and the right communication tools, you have the best preparation for a successful internal communication strategy.
Here are 8 tips to help you get the most out of your experience.
Design a rollout plan
There are always learning curves when introducing a new business tool, but the implementation process should be as streamlined as possible, so you have to work this into your corporate communications strategy. The goal is not to disrupt processes, but to elevate it with new features that make people faster at their jobs.
Design a rollout plan that includes when and how you inform your employees about this new addition, how teams will be trained to use the tool, and where people can go for questions and additional support. Preparation is necessary to a smooth transition, and it doesn’t have to be complicated.
- Train your staff
In implementation stage, a common mistake to avoid is not taking the time to train employees. In order to get the most out of your company’s communications strategy, your employees need to have a good handle on how to use the new tool you’re implementing. If the user experience is intuitive and easy for users at all levels, you don’t have to worry about devoting too much time to training your employees. But, you will need to make sure that are adequately trained.
Create a daily routine
Establishing a daily routine puts the work day on track, and can be customized to suit the individual needs and needs of your employees. Make a list of expectations or a daily checklist for your teams, which may look different depending on the department or branch. But what should be available across all teams is logging into the intranet, or employee portal, every day. This is where employees can read company or department-wide announcements, check the status of ongoing projects, and communicate with your company.
Utilize online workspaces
One of your power points in building your corporate communication strategy is to create a unique online workspace in the virtual community for teams, projects, and discussion groups. Spaces are isolated from the community at large, allowing you and your staff to upload documents, create discussions, and communicate in real time without worrying about overlapping information or unread messages. When spaces are efficiently integrated into your company’s communications strategy, it can be beneficial to connect employees with a common goal and foster collaboration.
Encourage employees to start a discussion
Creating a social community does not happen by one click. CEOs and managers should take time to do their part in starting the community by encouraging employees to initiate discussions in the intranet. Discussions can easily be started from the dropdown and will help build your internal knowledge base, not to mention advance company communications.
Take time to explore
Use a powerful navigation and search tool that makes navigating your virtual community easy and enables you to understand how and where things are organized. Get a lay of the land and encourage users to move around the platform you have created. The more everyone becomes familiar with the modern intranet, the easier it is to use it.
Make use of gamification
Gamification over the intranet is an excellent way to communicate goals and encourage positive behavior, while making the experience engaging. By adding gamification tools to your company’s communications strategy, you can set up a points system so that when someone completes a certain task, they get points and move up the ladder. In addition, you can also create gamification programs, which will automatically trigger badges when the user completes a series of tasks. If employee motivation is the core focus in your internal communications strategy, gamification is a great option.
Don’t overlook the “like” and “rate” features
One advantage of using an intranet is that you can create a content hierarchy that sorts the most popular files, documents, blogs, and wikis. Encouraging your employees to use these functions as much as possible will help keep your virtual community engaged and organized.
At the end of the day, your company’s communications strategy is a combination of how you want your employees to work together and how you align them with these goals. By focusing on your inner goals and traits, you will set yourself up for success and build a stronger workplace.
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