In the past, we used to know marketing as a way to make your name stand out. But now in 2022, Marketing will be about creating an effective plan.
In 2022, it will be about creating an effective brand, telling stories and measuring the success of that story. Because It becomes no longer enough to create a brand and expect it to sell alone.
in the past, effective marketing tactics have rolled around using the right platforms for promotion, then creating ads that targeted specific audiences through keywords and hashtags on social media sites with retargeting campaigns where it possible.
If we talk about effective marketing and the purpose in putting long-term plan and short-term quick wins. Storytelling will be the best way to achieve these wins and company’s success in 2022.
Next we will show you seven tactics to follow in order to achieve success:
Content:
- Video marketing will have a big role in the success of your marketing plan
- Content marketing will still be the best
- focusing more on data analytics and metrics
- Social media content still will have it importance for marketers
- Market less for the product but market more for the customer’s needs
- Marketing department will work closely with product development department to improve customer experience
- Marketers are becoming to be educators and leaders rather than just advertisers
Video marketing will have a big role in the success of your marketing plan
This is a big fact; Video marketing is the future of marketing.
Google Search engine has announced that YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the United States.
Facebook also has reported that video posts receive six times more engagement than photo or link posts. At the same time Twitter has seen an increase in video views by over 160%.
For that videos have a huge opportunity to every marketer to connect with his audience and build trust with them, because it puts a human voice behind the brand, which builds credibility and loyalty with customers.
Content marketing will still be the best
Content marketing is still the king and the most important aspects of any digital strategy.
By the strong content, you have the power to connect with customers, engage them and build their trust.
And on the other hand, Bad content can be disastrous for your company & brand and will carry a negative image for your customer.
Quality is the most important element we talk about. Content with good quality builds up credibility over time, which means that once you have acquired new leads they are likely to buy from you. In other way, if people come across low-quality information, then they might lose their trust in your company.
Focusing more on data analytics and metrics
Marketing teams should give a large focus on data analytics.
The right decisions of any company comes from its detailed information about customer’s behavior. Data analytics is a key component of this process.
Marketing teams should understand well what people think and do before making any moves to market their brand, especially when it comes to branding efforts and product development.
Social media content still will have it importance for marketers
Than any time before, marketers need to use a story-driven approach on social media instead of a traditional hard sell approach. Especially that People are scrolling through feeds so quickly that it has become difficult for brands to capture their attention for extended periods of time.
As a Social media became more visually-driven, brands need to create high quality images and videos in order to grab interest from potential customers.
Market less for the product but market more for the customer's needs
Marketing future is about focusing on customer needs, not selling. By the big data and the internet for each company, it became possible to create highly personalized experiences based on what customers are doing online which enables the company to build long-term relationships with customers.
In the end, it reflects in the brand by leading more brand loyalty and ultimately greater revenue opportunities by understanding what makes each person unique, as well as how you can best serve those individuals.
Marketing department will work closely with product development department to improve customer experience
Cooperating with product development team can provide multiple benefits for both design and advertising. Product teams are usually enthusiastic about designing an excellent user interface or an exciting new web app.
This relationship between the two halves called a healthy partnership and every business can benefit from it. One of these two halves focuses on research and UX design, and the other one focuses on messaging strategy which means that you’ll be able to market your product effectively and efficiently.
Marketers are becoming to be educators and leaders rather than just advertisers
Marketer used to be the one who sell products, but now he has a different role. Now Marketers need to educate and work with consumers to push them into buying their products.
Wherefore, they need to change how they look at things because It’s no longer just about promoting products, it has become much more complex over time.
Now Optimus offer you its program in marketing “Marketing Manager Program” which relates both traditional and new marketing concepts to today’s fast-paced, competitive and segmented business environment, with an emphasis on relating marketing theory to practical and effective real-world solutions. We help marketers develop and implement effective marketing plans for their organizations.
This program designed for all Marketing Manager or Executive or anyone looking to advancing their career by attending a recognized Marketing Management training program.
To know more about Marketing Manager program and all Optimus programs.
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