In this article we will talk briefly about How to structure a digital marketing strategy? And the steps you need to know to create your own ideal Digital Marketing Strategy.
Your 5 steps digital marketing plan
At first you need to follow some of steps to structure your integrated marketing strategy across planning, access, action, conversion, and engagement.
Building an effective digital marketing strategy requires these five steps that nurture the customer through their experiences in your business while impacting their decision-making process and lifetime value.
The benefit of Digital Marketing Strategy system is that you can start seeing results from your marketing activities instantly, and you can use data and insights to adapt your plan to achieve your goals.
5 steps of planning a digital marketing strategy with examples
The five stages of strategic digital marketing planning include plan, reach, act, convert, and engage. In this section, we’ll summarize the key success factors for each stage of your digital marketing strategy, with some of real examples.
1.Plan
Every successful digital marketing strategy has to begin with a plan! We recommend that you use a data-driven approach and review your current digital marketing effectiveness and plan for improvement from there.
Planning opportunities should include customizing analytics, setting up KPI dashboards, and setting SMART goals to create a strategy for prioritized improvements to how you deploy digital marketing media, technologies, and data to increase leads and sales.
To ensure that your digital marketing strategy works efficiently and effectively, we recommend a digitally-focused approach to your strategy and planning. Digital transformation solutions are designed for marketers and managers to create a fully integrated, data-driven and practical digital marketing strategy to support the overall vision of business.
The main goal of digital transformation is to improve the digital maturity across your business, at the same time integrating “always-on” digital marketing activities with brand and product marketing within the business.
As described below in our criteria for digital marketing maturity, an “initial” maturity level equates to having no defined plan or strategy, no clear goals for digital contribution and limited prioritization of activities.
On the other hand, the enhanced, optimized and market-leading digital marketing plan includes full integration of digital marketing across business, structure testing and optimization program, and integrated data for 360-degree customer views.
2.Reach
Enhance your marketing funnel by reaching more customers and building awareness. Inform your digital marketing strategy with the latest key internet marketing techniques to drive traffic to your site.
You can these 2020 three steps below to improve organic search, taken from a Digital Marketing Trends.
Keep monitoring for core and EAT updates, this is especially important in 2022 since many marketers have already reported significant differences in traffic from in 2021.
Keep looking for opportunities from structured data and features of SERPs “Search Engine Results”. For example, in August 2021, Google made this change to page titles that affected SERPs. Additionally,
Changes in keyword behavior resulting from increased local voice inquiries are important to optimize if you are targeting local buyers.
3.Act
Encourage interactions on your website or social media to help you build potential customers for the future. After reaching your audience, it is critical that you influence their next steps to move the conversion path toward a purchase decision.
Content marketing
n this part, strategic content marketing comes into play. Use content marketing to entertain, inspire, educate, and persuade potential converters throughout their customers’ lifecycle.
User experience (UX/CX)
To influence customer behavior on your site or social media platforms, you should also consider the current wide range of innovations in interaction design, which have been shown to enhance engagement with your content. Taff has published this helpful summary, with examples, of what they realize as the latest interaction design trends that we can see continuing into 2022.
Micro interactions to enhance engagement
Neomorphism
Immersive 3D visuals
Design for Speed - Based on Google’s new Core Web Vitals metrics
4.Convert
The pinnacle of your structured digital marketing strategy, of course, is to convert more customers. Use retargeting, sponsorship, and conversion rate optimization to remind and persuade your audience to buy online or offline if face-to-face channels are important to you.
3 Tips to increase your conversions by digital marketing trends
Consider your use of systematic always optimization that always works. Test options are one of the biggest strengths of digital marketing, yet there are still many companies that don’t take advantage of these opportunities.
See how your website’s customization has evolved. According to a SmarterHQ report, 72% of consumers say they now only engage with marketing messages that have been personalized and customized according to their interests.
Don’t underestimate social commerce. North American e-commerce agency Absolute has identified the following key signs of the popularity of social commerce:
87% of e-commerce shoppers believe that social media helps them in their shopping decision.
1 in 4 business owners sell through Facebook.
40% of merchants use social media to generate sales.
30% of consumers say they will make purchases directly through social media platforms.
5.Engage
Finally, after you’ve worked so hard to get it, did you know that you can increase sales from existing customers by keeping them engaged after the first purchase? Optimize your personal communications with web, email, and social media marketing by using the data you already have about them to create highly personalized marketing campaigns.
Research and testing options for customer engagement for today’s digital marketers include:
A / B test
Customer Characters
Customer Journey and Content Mapping
Voice customer surveys
Path Analysis
Customer Intent Surveys from Website
Usability studies of digital experiences
Multivariate test
Furthermore, machine learning enables unprecedented insights into consumer behavior. For example, predictive analytics can be used to identify these points:
Best dispatch times for individual engagement (can be based on when originally purchased or subscribed, but this can be improved over time).
Best timing and offer for follow-up connections based on latency analysis (average response time).
Best product groups or categories from cluster-based segmentation.
Now, you can get your Marketing Manager Program from Optimus Institute which provides the learner with all knowledge needed to develop and implement effective marketing plans & strategies for their organizations and relating both traditional and new marketing concepts to today’s fast-paced, competitive and segmented business environment, with an emphasis on relating marketing theory to practical and effective real-world solutions.
This Program is designed for all Marketing Manager or Executive or anyone looking to advancing their career by attending a recognized Marketing Management training program
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